I am absolutely sick of seeing those notices that say “ Hey, be careful of using the Olympic logo because of draconian copyright laws etc” – I know it is a valuable commercial property, but bloody hell! As a designer I see this type of advice all the time all over the web these days, often telling me that if I am using any olympic graphics anywhere without paying huge sums of money and signing away the marriage rights of my daughters, that I am almost certainly in breach of some part of copyright law and the big international copyright boys will come round to my house and rough me up a bit.
Given the insane amount of promotional bullshit that is being published each and every day (Immodium – proud sponsor of the Olympics!), on TV, in print and online, it’s no wonder that any under-the-radar entrepreneur isn’t going to take advantage of the opportunity to add some value to whatever tat they have in their lockup at the moment. It’s Del-Boy and Rodney’s dream!
This is not a London (or British) phenomenon. I do not have any evidence to support this but I bet that every Zhang, Kostas and Manuel in each host country did exactly the same. Luvvly jubbly! ( jubbly υπέροχη! hermosa jubbly! schöne Jubbly! etc!)
So this is my offering to the plethora of London 2012 tie-ins, sponsorships, piggybacking and profiteering exercises that assault the eyes at every turn:
Click on the image for an enlargement – this is an A3 image – print it out and display it proudly in your window, on your door, or public noticeboard to show support for unsponsored sport! And if you do, or see one somewhere - take a picture and send it to me at christopher (at) lestaret dot com telling me where it is and I’ll publish a gallery!
Please don’t get me wrong- I’m not anti-olympics, but am just a little sick of the commercialism.
Lestaret; not the unnofficial blog of London 2012 Olympicalness.