Design, ephemera

Beermattery #2

I have been foraging in my fathers beermat collection in what appears to be an unending process of categorising and sub-categorising (I should really get out more!) and thought I would share a few ‘golden oldies’ with you all. These are the old breweries, many of which are no longer with us, or exist only as brands in a multinational corporate portfolio. Alas.


Whitbread’s are still a major business though, but brewers no more. Wilsons, though, originally a Manchester brewery, has gone the way of many others and disappeared after a series of mergers and acquisitions…


Wards, an old Sheffield stalwart finally closed at the end of the twentieth century, but the brand has been relaunched, and whilst it is no longer made in Sheffield by Wards, its branding still retains the legend “Sheaf Brewery Sheffield” which is a bit naughty…


Stones is still available though, but has not retained any of the visual qualities of this single sided beermat from the late 1970’s/early 80’s! Cameron’s is also still brewing, but appears to have slightly higher aspirations than suggested here.


Wm. Younger’s still exists as a brand, but is now part of the Heineken\Carlsberg empire…

LESTARET-beermat-17 LESTARET-beermat-18 LESTARET-beermat-19 LESTARET-beermat-20 More beermattery next time…



2 thoughts on “Beermattery #2

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